Alumni: Björn Lindberg

Name: Björn Lindberg
Interaction design student during the years: 2006 – 2007
Current job title: Senior Product Design Lead
Company: Spotify

How would you describe your job?
It’s both exciting and challenging to design a product like Spotify. Not only is it used by millions of people that truly love the app, but they are very different from one another as well. My job is to try to cater for all these different personas and use cases. To do that I constantly look at our data, develop and evaluate various concepts and designs.

What is the most useful thing you learned studying interaction design at Chalmers? 
Never assume that the first solution is the best one. Have you created a design that you truly believe in? Great, now put that to the side and create two more. It important to never feel personally invested in a specific idea but rather to always be open to new solutions and indeed to actively seek them out.
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